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About Our Shop in Jacksonville, FL

Locally Owned And Operated

The Serrano Story

 Established in 1966 by Jose Serrano, Serrano Paint & Body traces its roots to an inspiring tale of an entrepreneur who emigrated from Columbia, served as a Korean War veteran, and embodied the quintessential American dream. Jose’s modest three-bay collision repair shop only had a single side-draft paint booth. Still, with hard work and three generations later, the family-owned and operated business is now in a 20,000-square-foot facility at 8110 103rd St Jacksonville, FL 32210. The Jacksonville, FL, location boasts four paint spray booths and a team of I-CAR and ASE-certified technicians with decades of experience. Holding steadfast to its family-oriented ethos, the shop has retained its status as a locally owned and operated business since opening its doors. Over the past few decades, Leonardo Serrano, one of Jose’s sons, led the business to set the bar for quality and service. Now, under the leadership of Leonardo’s son, Leo Serrano, Serrano Paint & Body looks to continue its legacy of excellence.

Reputation Built On Quality

Serrano Paint & Body is a beacon of quality and dedication in collision repair shops. Your vehicle is essential to your daily life, so accidents are a major disruption you don’t have time for. That’s where we come in. With a guarantee of satisfaction accompanying every collision repair service, our pursuit of excellence leads us to surpass industry norms regarding painting and auto body repair services. We recognize that cars must function and ensure safety; our team goes the extra mile armed with the latest qualifications, tools, equipment, parts, and materials. As the automotive landscape evolves, so do we, growing to offer the finest solutions to collision damages. Just as we stand as a testament to the quality, we are also dedicated to the happiness of our customers achieved through personalized service you can’t find anywhere else. Our skilled team is driven by passion and expertise and is here to restore the beauty of your vehicle. Count on us to deliver high-quality collision and auto body repairs that return your car to its pre-accident condition. Entrust your vehicle to a team that genuinely cares – visit Serrano Paint & Body today for a service you can depend on! If you have questions about auto body and collision repair or want to schedule an estimate, call us today at (904) 771-7255.

The Auto Body And Collision Repair Process

 Following an accident, the auto body and collision repair process can be hassle-free with Serrano Paint & Body. With over 50 years of experience serving Jacksonville, FL, we restore vehicles to pre-accident condition, putting your mind at ease. Our streamlined process starts with a comprehensive estimate, ensuring clarity on damage and costs. We coordinate with your insurance provider for approval and to initiate repairs addressing unseen damage and performing essential structural and auto body repairs, including part replacement. Potential paintless dent repair solutions are explored for dents, providing cost and time savings. When the paint is warranted, we use advanced collision color-match technology for auto body and collision repair paint to blend with your car’s existing finish seamlessly. Following reassembly, we provide complimentary car wash/detailing service, so your vehicle looks as good as new. The safety and performance of your vehicle are ensured throughout the process by our stringent quality assurance. We also welcome walk-ins during business hours. At Serrano Paint & Body, our friendly approach is coupled with integrity, transparency, and a commitment to 100% customer service satisfaction. That’s our promise to you.